The Author's
Marketing Playbook
Get a Completely Personalized marketing plan for your book Launch in as little as 20 minutes.
Be Your Own Marketing Hero, but get expert Support when you need it.
So, what is The Playbook?
Every Playbook includes ...
(but what goes in is completely custom)
-
Overview / Master Plan: A single, clear roadmap that ties every other section together, so you always know what to do next and why. And, there's an "audio book" format, so you can listen.
-
About the Author & Book: A sharp, marketable summary of you and your book that you can hand to media, readers, or your team so everyone is working from the same page.
-
Audience Profiles & Target Markets: Deep demographic and psychographic profiles of your ideal readers, the kind of research that could take weeks to compile yourself, ready to fuel your marketing content and target your advertising with precision. Stop guessing and start reaching people who actually want to buy.
-
Branding & Positioning: A clear sense of what makes your book and your author brand different, so your marketing doesn't sound like everyone else's.
-
Online Presence & Platform Review: An honest look at where your current online presence is helping or hurting you, with specific fixes.
-
Advanced Reader Strategy: A plan for turning your most engaged readers into advocates who sell the book for you.
-
Marketing Strategy, Campaigns, and Tactics: The specific campaigns and tactics to run, matched to your goals, timeline, audiences, and budget, not a generic checklist.
-
Media & Publicity Opportunities: Concrete outlets, podcasts, and press angles worth pursuing for your specific book.
-
Advertising & Paid Promotion: Where paid ads make sense for your budget, and where they'd be a waste of money.
-
Launch & Timeline Strategy: A month-by-month plan working backward from your launch date, so nothing gets left to the last minute.
-
Resources & Templates: Ready-to-use tools and templates so you're not starting from a blank page on any of this.
-
Social Media Strategy: Which platforms are actually worth your time, and what to post on each one according to your target audiences.
-
Social Content Calendar: A real posting plan you can follow, not just advice to "post more," with 90 days worth of social media content ready for you to refine and post.
-
Opportunities for Innovation: A few bolder, less obvious ideas worth trying if you want to stand out further. Why? Because all good marketing includes fresh ideas and experimentation.
How does it work?
Get a personalized, scalable marketing and advertising plan to launch your book — instantly!
01
Start with the playbook
Then add the support level that works for your time, abilities, and budget.
02
Answer a few questions
We'll instantly build your custom marketing playbook. You'll get the strategy and step-by-step marketing program you need to launch your book right, giving it the best chance for success.
03
Build your audience
You can do it yourself, get some help, or have us do it all for you.
How do we know?
it
works!
We've combined 25 years of marketing experience with input from some very successful authors to build a custom AI for authors.
Join our authors' consortium and you, too, can shape the future of the playbook engine by participating in our community of authors. (yes, you'll get a discount on your future playbooks, too!)
“The Author’s Marketing Playbook gives me something every writer needs but rarely has: a real plan. It works alongside my publisher, my publicist, and my agent to make sure nothing falls through the cracks. The strategies are tailored to my book and my goals, and that gives me confidence I’m doing everything possible to reach readers. I’m not just a subscriber, I’m proud to be a founding member of the advisory board.”
Jonathan Eig
New York Times Bestselling author and winner of the Pulitzer Prize
Need more help than just a better plan?
Your Playbook gives you a complete, personalized roadmap, but a plan is only as good as your ability to execute it. Some authors run with it entirely on their own, and that's exactly what the DIY Playbook plan is built for. Others want a marketing expert alongside them, reviewing the plan, answering questions, and helping prioritize what to tackle first. That's where Playbook + Coaching comes in.
​
And if you get into your plan and find a section that's outside your wheelhouse, whether that's paid advertising, media outreach, or building out your social content, you're not stuck. Our team can step in and handle specific pieces of the work for you. Just let us know what you need help with, and we'll put together a proposal scaled to your budget.
Jump in ...
Which best describes your book?
Please select a genre before proceeding...
Essential Benefits
Every Playbook is completely custom and typically contains over 50 pages of practical information for launching YOUR book!
(PRO TIP: save trees and share your playbook securely with your team through the app!)
Target readers who want your book
Get a Plan That Works and fits your Budget
Build a Sustainable Author Brand
Get Your Complete Author's Marketing Playbook.
Launch Your Book the Right Way. Choose whether to run with it on your own or bring in expert guidance.
Both options start with the same complete, personalized Playbook, plus a self-paced Playbook Bootcamp course to help you prepare and get the best possible results. Coaching adds a marketing expert by your side to help you use it.
Do It Yourself
The Playbook
97
A complete DIY marketing plan with real content, customized for you and your book, based on your specific book, genre, audience, and goals.
A complete and custom marketing plan for launching your book
Engage prospective readers to drive pre-launch sales
Build your social media fanbase for long-term brand growth
Customized recommendations for marketing tools/automation
Most Popular
The Playbook + Coaching
497
Get your complete and custom plan, with one-on-one expert personal guidance from a marketing expert
Valid until canceled
EVERYTHING IN THE PLAYBOOK, plus...
A marketing expert will guide you, step-by-step
A one-on-one meeting to create and review your Playbook
We'll review your Playbook and help you optimize your plan
FAQs...
Generic AI tools give broad advice, but they don’t know the realities of publishing. The Playbook is infused with 25 years of marketing expertise and shaped with input from award-winning, bestselling authors and publishing professionals. Plus, our advisory board of authors and publishers provides ongoing insights so the Playbook keeps improving.
No. Your answers, your book details, and your Playbook are not used to train or improve any AI models. They remain private to you. You can also review our Privacy Policy at any time.
The interactive Q&A takes as little as 20–30 minutes, but thoughtful answers can take up to 90 minutes. Once completed, your personalized Playbook is generated in just a few moments, and instantly ready to use.
